Snowplow

Snowplow Overview

Snowplow is an open-source event analytics platform that collects and processes behavioral event data. The platform’s architecture overview and source code are available in the Snowplow repository, which provides comprehensive documentation on its architecture and implementation.

GitLab has managed its own Snowplow infrastructure since June 2019, when we transitioned from a third-party service to self-hosted infrastructure. From the data team’s perspective, the core event flow remained the same: events are sent through the collector and enricher, then stored in S3.

As of December 2024, we have upgraded to a new Snowplow environment called aws-snowplow-prd. For comprehensive details on the current infrastructure, see the Snowplow Data Pipeline documentation.