Paula Scher
Elevate your creativity and master the elements of design
Join the creative mind behind iconic designs and album covers as she explains the rules of great graphic design.
7 videos

How to be a designer and work with clients
Meet Paula Scher and learn about the role of a graphic designer and the impact of great design.
9 September 2025Explore More

The success story of two logos becoming one

Why good typography is so important to a brand's identity

How clean, flat design became the go-to for big tech brands

When brand inspiration comes from a paper ticket

Why understanding the client helps you find the best design











