Inside Oman’s Quietly Evolving Startup Landscape

In a market shaped by energy, infrastructure and tradition, Omani founders are building companies designed for local realities rather than imported tech models.
ILLUSTRATION: MARWAN PIXELS.

Nestled in the southeastern corner of the Arabian Peninsula, Oman has always moved at its own pace. It has largely sidestepped the glass-and-steel skyline race that defines much of the Gulf, opting instead for deliberately understated development and low-rise cities shaped by history rather than spectacle. In Muscat, white buildings spill between the Al Hajar Mountains and the sea, where forts and date palms still anchor neighbourhoods and daily life syncs to the calls to prayer. That same sensibility and cultural attunement has shaped Oman’s startup ecosystem.

Compared to the region’s more mature hubs, Oman’s tech scene is still nascent – early stage, modest in scale and largely concentrated in the capital. But that does not mean it lacks ambition. Rather, it reflects a country that is focusing on sectors aligned with its geography, resources, cultural fabric and national development trajectory.

In recent years, targeted interventions have begun to shift the entrepreneurial landscape in the Sultanate. Vehicles such as the Future Fund Oman – just over five billion dollars and established by Oman Investment Authority – are channelling capital and support into early-stage ventures. Meanwhile, local entities and initiatives such as the government-run Oman Startup Hub (OSH) and venture platform Al Jabr are extending entrepreneurial activity beyond Muscat into the governorates. Notably,

Oman is deliberately investing in sectors that represent pillars of its national development – particularly energy, with initiatives such as the OQ Accelerator Programme supporting startups that adddress critical energy challenges and sustainability. The country is also exploring newer frontier opportunities, exemplified by the recently launched national Space Accelerator and the development of the Etlaq Spaceport near Duqm that leverages its strategic location for launch activity. Meanwhile, Salalah has quietly emerged as a centre for crypto and blockchain mining, with projects such as large-scale data and mining facilities drawn by the city’s comparatively cooler, more temperate climate – particularly during the kharif season – which helps reduce cooling costs for energy-intensive infrastructure.

The result is an ecosystem that is growing slowly but steadily – grounded, intentional and unmistakably Omani. Three startups illustrate what that looks like in practice:

44.01: Turning Geology Into Climate Infrastructure

Founded by Omani entrepreneur Talal Hasan, 44.01 is developing technology to remove carbon dioxide from the atmosphere and industrial sources. It accelerates natural mineralisation, permanently turning CO₂ into rock – an approach uniquely suited to Oman’s geology.

While the science itself is well established, applying it at scale is not. Oman’s ultramafic rock formations are among the most suitable globally for this process, giving 44.01 a powerful, place-based advantage. The company won the 2022 Earthshot Prize in the Fix Our Climate category, thrusting Oman’s climate-tech potential onto the global stage.

Talal Hasan founder of 44.01.

Talal Hasan, founder of 44.01.

Bryan Bedder/Getty Images

Since then, 44.01 has expanded pilot projects in Oman and across the region, operating at the intersection of climate innovation and energy transition. As well as being a poster child of Oman’s ecosystem, 44.01 represents a model of innovation that literally starts from the ground beneath its feet.

Byanat: Building Data Intelligence for Oman’s Core Sectors

While 44.01 is rooted in the opportunities presented by Oman’s natural environment, Byanat illustrates how digital infrastructure can serve the country’s strategic priorities.

A data analytics company, Byanat uses AI and data to support decision-making across energy, logistics and infrastructure sectors central to Oman’s diversification agenda. It operates squarely in the B2B and government-facing market with institutional clients.

Byanat secured seed investment from Al Jabr and Omantel – the country’s national telecom operator, which also acts as strategic investor. It went on to attract regional and international backing, including from Qatar-based Golden Gate Ventures. Still early in its journey, it is a product of the current wave of institutional support shaping Oman’s startup sector, and a reminder that in smaller markets, scale comes from relevance as much as reach.

Zumr: Digitising Traditional Cultural Practices

Where 44.01 and Byanat focus on energy and infrastructure, Zumr operates in a more intimate space: community finance.

Founded by Shamsa Al Salami, Zumr digitises jam‘iyat – traditional money circles long embedded in social and financial life in Oman – without attempting to replace them. Instead, it uses technology to formalise, innovate and scale trust-based cultural practices.

Zumr’s approach feels distinctly Omani, and its impact is clear not only in terms of growth, but also through stories: women affording long-delayed medical treatment or workers rebuilding livelihoods after sudden shocks. In a fintech landscape obsessed with speed and scale, Zumr is an example of a company leveraging digital infrastructure to serve a real social need.

Although not the fastest-growing tech infrastructure in the Middle East, Oman is leveraging its unique strengths while remaining mindful of its limits and grounded in its cultural identity. From carbon capture rooted in geology to geospatial tools centred on national interests and fintech that digitises traditional communal practices, these startups reflect an ecosystem evolving on its own terms.