Test Sidekick and prepare for game for upcoming Level Up program milestones → https://goo.gle/play-level-up-milestones Follow us on Twitter (@GooglePlayBiz). Subscribe to our newsletter: https://goo.gle/news-signup
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🎉 Explore the #GoogleIO livestream schedule and register today → https://goo.gle/io2026-2 Join us online May 19–20 for the latest updates across AI, Android, Chrome, and Cloud. The event kicks off with the Google and Developer keynotes, followed by two full days of livestream sessions.
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Remix your own #GoogleIO puzzle here → https://lnkd.in/gYYxsfgw Whether you’re feeling like a #6 or a #1, there’s a stretchy cat for every mood.
Google Play's 12-tester, 14-day requirement is designed to set your app up for a successful launch. 🚀 While it may feel like an extra step, this testing phase is crucial for catching critical bugs before they reach the public. Watch our latest video with Matthew Forsythe to get tips on how to find testers and use this time to refine your product before it hits the store. 📺 👇
The future of the games industry is built on the creativity and passion of emerging talent. To ensure the next generation of creators has the resources and community support they need to thrive, we are proud to be the headline partner for the 2026 BAFTA Awards. Our commitment goes beyond celebrating the incredible achievements being honored this year. Together with BAFTA, we are actively investing in the future of the global games ecosystem by supporting: ☑️ Games-Focused Masterclasses: Providing aspiring creatives with practical skills, industry insights, and direct access to leading experts. ☑️ Industry Networking Events: Fostering deeper connections by bringing together developers, storytellers, and creative professionals. ☑️ BAFTA Young Games Designers (YGD): Empowering young creators with the inspiration and platform to share their vision. We are honored to champion the craft and talent that drive this industry forward, and we look forward to celebrating with the community on April 17. Discover why Google Play is the ultimate destination for paid games: https://goo.gle/4chBowM #BAFTAGamesAwards
Users trust apps more when they only ask for the data they really need. 🔒 In 2025, we prevented 255K+ apps from gaining unnecessary access to sensitive user data. And we continue to empower you with tools to build with privacy in mind: Play Policy Insights in Android Studio provides real-time feedback to help you minimize unnecessary permission requests. Your app's Data Safety section lets you give users a clear understanding of how you handle their information before they install your app. Read more: https://goo.gle/46OD8M5
Lower the barrier to entry without increasing your workload. 📉 To help you convert high-intent buyers, we’re launching Game Trials directly in the Android App Bundle. No separate codebase: Offer a high-quality trial without maintaining a demo version. Asset Protection: Play protects your game while the trial is active. Seamless Conversion: When the trial ends, users can purchase and keep their progress instantly. Discover our latest updates and future plans: goo.gle/ready-to-play #ReadytoPlay
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We are delighted to announce Google Play as the headline sponsor of the 2026 BAFTA Games Awards, marking an exciting new chapter in celebrating creative excellence within the global games community. As part of this partnership, Google Play will also champion our programme of games‑focused masterclasses and support a series of networking events aimed at fostering deeper connections across the games ecosystem, bringing together developers, storytellers and creative professionals from across the industry. Jane Millichip, BAFTA CEO, said: “At the heart of our mission as an arts charity is the belief that the screen arts have the power to inspire audiences everywhere. We are proud to partner with Google Play, whose support will be instrumental in helping us champion leading industry talent and nurture the next generation of games creators through the BAFTA Games Awards and our year-round charitable initiatives.” The 2026 BAFTA Games Awards with Google Play will be one of the major highlights of the international games awards calendar, taking place at the Queen Elizabeth Hall on Friday 17 April and streaming at @BAFTA on YouTube and Twitch from 7:15 PM BST.
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Starting today, we’re rolling out the Android Developer verification process to all developers → https://goo.gle/3NO3I1M Based on your feedback, we’ve refined the experience with new features built directly into Android Studio to support your workflow.
We're constantly evolving the Google Play ecosystem to help you build a bigger stage for your games and maximize your revenue. 📈 We've recently announced a suite of new tools designed to support players at every stage of their purchase journey. From lowering the purchase barrier with frictionless, low-maintenance Game Trials to capturing player intent with integrated Wishlists and Discounts, there are more ways than ever to scale. We are also making it easier to sell your games across different devices with 'buy once play anywhere' pricing. With so many new opportunities to drive long-term growth we want to know: What new feature are you most excited to try? #ReadytoPlay Comment below! 👇 Features: 🎮 Game Trials ⭐ Wishlists & Discounts 💻 'Buy once play anywhere' 🚀 Play Pass PC opt-in
Your PC title deserves to be seen by our most active players—even when they are on their phones. 📱➡️🖥️ We are introducing a new PC section on the mobile storefront. This gives your cross-platform games high-visibility placement, ensuring your investment in PC is recognized. Whether a player is looking for their next desktop experience or a multiplatform game, the PC badge helps them find it instantly. Discover our latest updates and future plans: goo.gle/ready-to-play #ReadytoPlay