BBB National Programs

Today, BBB National Programs’ Zheng Wang, Attorney, National Advertising Division (NAD), will join the Indiana Continuing Legal Education Forum’s (ICLEF) Intellectual Property Summit, presenting an introductory session on the NAD. Learn more: https://lnkd.in/ePpW9vRA

[6 Days Away!] During the opening session of BBB National Programs’ Kids Industry Connect, panelists will discuss the need to balance innovation and the benefits of AI with appropriate safeguards to protect children and teens in the development and application of AI, particularly in advertising. This brief session will set the stage for a closer examination of brand safety, disclosures, and privacy issues in the breakout session. See the full agenda and register: https://lnkd.in/eqYrfa7b Panelists: Alex Ambrose, Information Technology and Innovation Foundation Alex Propes, Google Ben Rossen, OpenAI

Our blog explains how the National Advertising Division (NAD) applies FTC-level substantiation standards to claims like “clinically proven” and “doctor recommended,” and what recent enforcement trends mean for brands in the personal care and supplement space. Read the piece by Katherine Armstrong, Deputy Director, NAD, BBB National Programs: https://hubs.la/Q03RpWsS0

Today, BBB National Programs’ Mary Engle, EVP Policy, will lend her insights to a DLA Piper webinar, FTC in Focus: Perspectives on Consumer Protection From Former FTC Leaders. Learn more: https://lnkd.in/ePpW9vRA Speakers: Brian J. Boyle, DLA Piper Dan Caprio, DLA Piper Mary Engle, BBB National Programs Andrew Stivers, NERA

This Thursday, BBB National Programs will host a virtual Hot Topics in Advertising and Privacy Law event with Reed Smith LLP exploring privacy enforcement trends and best practices. Speakers will discuss evolving risks, highlight recent investigations into leading companies, and examine how organizations can strengthen data sharing mechanisms and vendor management to stay compliant. For an invitation to join this online event, contact our National Partner team at NationalPartners@BBBNP.org. Interested in co-hosting a Hot Topics event with us? Learn more and get started here: https://lnkd.in/eYzkzWMm Speakers: Sarah Bruno, Reed Smith LLP Michelle Badorine (Newman), Nevada Attorney General's Office Eva Pulliam, Fanatics Divya Sridhar, Ph.D., BBB National Programs

“The 2025 Soft Law Summit reinforced for me just how vital collaboration has become in shaping governance for emerging technologies.” -Howard Smith, Executive Director, Center for Industry Self-Regulation Read Howard’s reflections from last month’s Summit: https://hubs.la/Q03RpQ4T0

Today, Jennifer Santos, Program Development Manager, Center for Industry Self-Regulation (CISR), will join the session “Building Trust in Influencer Marketing” at the Association of National Advertisers’ Masters of Advertising Law Conference. The panel will discuss different approaches to addressing influencer credibility and trust, including the National Advertising Division (NAD)’s Influencer Trust Index and CISR’s Institute for Responsible Influence. Learn more: https://lnkd.in/ekabDu3M Panelists: Po Yi, Manatt, Phelps & Phillips, LLP Jennifer Santos, Center for Industry Self-Regulation (CISR) Bazsi Takacs, DICK'S Sporting Goods Patrick Venetucci, IZEA