Colombia exports roses worldwide for Valentine's Day
Many roses in Europe come from the highlands near Bogota. There they grow under ideal conditions, are harvested by hand and exported worldwide. But the business also has a dark side.
Flower season in February
Valentine's Day is just around the corner, which means it's peak season for rose sales. Many of the roses sold in European stores come from Colombia. The country is located close to the equator and offers ideal conditions: consistent daylight, mild temperatures and fertile soil. This allows roses to grow year-round and be exported in large quantities.
Perfect climate
The main growing areas are located at high altitudes around Bogota, at over 2,500 meters (8,200 feet). Cool air and strong sunlight ensure strong stems, bright colors and particularly large flowers. Colombia is the world's second-largest exporter of cut flowers after the Netherlands.
Only the most beautiful make it
When selecting roses, quality is the most important factor. Long, straight stems, firm buds and uniform, vibrant colors are in demand. Freshness also plays an important role: Healthy leaves and sturdy stems ensure that the rose lasts longer in the vase. Only flawless flowers are selected for export.
Female domain
Many rose plantations employ mainly women. The work is physically demanding and requires long hours during peak seasons. Critics report low wages, exposure to pesticides and little union protection. However, the industry offers many people stable employment, with conditions varying from farm to farm.
From harvest to cold storage
After harvesting, the roses are immediately cooled, sorted and bundled. Within a few days, they travel by plane across the Atlantic, often directly to European wholesale markets. This ensures that they are still fresh when they arrive at the store.
Pay attention when buying roses
More and more farms are turning to certification and more sustainable methods. They are reducing chemicals, saving water and improving occupational safety. By purchasing certified flowers, consumers can support these businesses and do some good in addition to surprising their loved ones on Valentine's Day.